Privacy Policy

The Privacy Policy has been updated as of 11/21/22. For details on exercising rights under the California Consumer Privacy Act, click here to section 7.

PLEASE READ THIS PRIVACY POLICY (THIS “PRIVACY POLICY”) CAREFULLY BEFORE USING THIS WEBSITE, APPLICATION OR ANY OTHER PRODUCT OR SERVICE.

If you have a separate written agreement with LAmorningbrief.com, then the updates to the Terms of Service will not apply to you, but the updates to the Acceptable Use Policy will be effective after the update notice period provided in our separate written agreement.

The Website currently located at www.LAmorningbrief.com, and the subdomains of that website, where this Privacy Policy is posted (collectively, the “Website”) are made available by on behalf of itself (collectively, “LAmorningbrief”, “we”, “us”, or “our”). We are excited to engage with you through your use of the Website and through our various online services and applications provided through the Website (collectively, the “Services”). This policy (this “Privacy Policy”) is meant to help you understand our practices regarding the collection, use, and disclosure of personal information in connection with these Services as well as inform you of your rights and choices about the use of your information. We will not use, disclose, or share your information except as described in this Privacy Policy.

This Privacy Policy will apply to visitors to the Website and users of any Services. Please remember that you are agreeing to the practices and procedures described in this Privacy Policy and the Terms of Service when you use the Services. If you provide Personal Information, you also agree that that information may be transferred from your current location to the offices and servers of and its authorized third parties. If you do not agree with this Privacy Policy and the Terms of Service, please do not use the Website or any Service.

Types of Information We Collect
How We Collect Your Information
How We Use Your Information
How We May Share Your Information
Communication Services and Community Features
Third-Party Advertising
All Users: Your Choices and Controls
California Residents: California Privacy Rights
Security Practices
Links to Other Services
Additional Information
Changes to this Privacy Policy
Children’s Data
Exclusions
Contact Us

1. Types of Information We Collect

When you interact with us through the Services, we collect the information you provide, usage information, and information about your device. We also collect information about you from other sources like service providers, and optional programs in which you participate, which we may combine with other information we have about you. Here are the types of information we collect about you:

(A) Personal Information

“Personal Information” is information that identifies, relates to, describes, or can be reasonably linked to, directly or indirectly, a particular individual or household. We may collect Personal Information (as we have done for the past twelve months) from you on or through the Services in a variety of ways, including when you register on the Website, purchase a Service, participate in online contests, surveys, or games, sign-up for a newsletter or subscription, or purchase merchandise. We also may, from time to time, receive Personal Information about you from third-party sources to improve the Services, and for the various purposes outlined in this Privacy Policy.

We have grouped together the following categories of Personal Information to explain how we use this type of information. These terms are used throughout this Privacy Policy:

Personal Identifiers, including your first and last name, birthdate, age, gender, username, and social security number.

Contact Information, including your email address, phone number, and home address.

Biographical Information, including your level of education and professional background.

Financial Information, including your credit card number and purchasing history.

(B) Device Identifiable Information

We may collect information that may not reasonably identify you or a household personally, but is linked to your computer or device (“Device Identifiable Information”). We collect Device Identifiable Information from you in the normal course of providing the Services. When you visit our Website to browse, read, or download information, we automatically collect information about your computer that your browser sends, such as your IP address, browser type and language, access times, pages visited, and referring website addresses. We may use Device Identifiable Information to analyze trends, help administer the Services, track the online movement(s) of users, to learn about and determine how much time visitors spend on each page of the Website, how visitors navigate throughout the Website or use other Services, and to gather broad demographic information for aggregate use. We may also collect Device Identifiable Information through “cookies” or “web beacons” as explained below.

In addition, we may collect information about your mobile device such as the type and model, operating system (e.g. iOS or Android), carrier name, mobile browser (e.g. Chrome, Safari), applications using our Website, and identifiers assigned to your device, such as its iOS Identifier for Advertising (“IDFA”), Android Advertising ID (“AAID”), or unique device identifier (a number uniquely given to your device by your device manufacturer), sometimes referred to as a mobile carrier ID.

We may also collect your location information, such as your zip code or the approximate geographic area provided by your Internet service provider (“ISP”) or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.

When aggregated or de-identified information, including Device Identifiable Information, is directly associated with Personal Information, such that the aggregated or de-identified information can be reasonably associated with a particular individual User or household, then this aggregated or de-identified information is treated as Personal Information.

2. How We Collect Your Information

(A) Cookies and Web Beacons

To help us serve you better, we may collect Device Identifiable Information from you through technologies such as “cookies” and “web beacons” (which are also called clear GIFs, pixel tags, or pixels) or by tracking internet protocol (“IP”) addresses.

“Cookies” are small data files that are stored by your web browser when you interact with a website. When you visit a webpage, the cookie sends back Device Identifiable Information.
“Web beacons” are small graphic images (usually invisible) that can be embedded in content and ads on a webpage that track usage of the Website and effectiveness of communication. These web beacons can then be used to recognize our cookies and to monitor certain user interactions with a website.

Cookies operate in the background and you can turn them off by adjusting your Web browser settings, but doing so may make it difficult to use some of the features on the Website or the features may not be available to you. We may use cookies to make your Website experience easier by, for example, remembering your preferences, keeping track of your login name, password and, if you want to buy things while on the Website, your “shopping cart.”

We may also use cookies and other activity tracking tools on the Website and through other Services to collect your engagement metrics, including your Personal Identifiers and Device Identifiable Information, related to your activity on the Website and Services.

For more information on your choices regarding cookies, you can review the FTC’s guide to opting out of online tracking for computers and mobile devices. You can also see the “All Users: Your Choices and Controls” section below for ways to opt-out.

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. The Website and Services do not currently support Do Not Track requests at this time.

(B) Other Direct Interactions with You

You give us your information in your direct interactions with us. We collect information you provide to us when you register accounts on our Website and other Services; request tickets, newsletters, and other products, services, or information from us; respond to surveys; participate in sweepstakes or contests; or otherwise interact with us. This information includes Personal Identifiers, Contact Information, Biographical Information, Financial Information, and Device Identifiable Information, which you give us from time to time.

Except for IP addresses, we may match Device Identifiable Information with Personal Information that we may have from or about you, which would allow us to identify you. We may use this information to provide you with offers that are available where you physically are located.

(C) Social Media

When using the Services or when using certain third party social networking services (e.g., Facebook, Twitter) (each a “Social Network”), you may have the option to connect your Service information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to share or publish information about your Service activity with that Social Network and its users, and to access certain of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include technical information about your Service activity, your Service comments, or the videos you watch on the Service. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and a Service, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. For more information, please review the privacy disclosures and terms of your Social Network account, which govern how that account information is collected and shared with us.

(D) Other Third Party Sources

We may also receive other information from Service Providers in connection with the operation of our Services, including when you purchase our tickets or take our surveys through a third-party vendor. We may also receive information from Service Providers through marketing and demographic studies that we use to supplement Personal Information and de-identified information provided directly by you.

3. How We Use Your Information

For the Purpose Collected: If you provide Personal Information for a certain reason, we will use the Personal Information in connection with the reason for which it was provided. For instance, if you make an online purchase, we will use your credit card information to fulfill and process your purchases. Also, if you register or open an account on the Website, the Personal Information you provide may be used to maintain your account, provide you access to certain features of our Website, or offer you the benefits and privileges that typically come along with registration. These benefits may include access to and use of exclusive or personalized content or activities (such as message boards) and participation in special events and promotions (such as contests and sweepstakes). As part of these activities, we may use your Personal Information to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes.

Support from Service Providers: In addition, Personal Information and Device Identifiable Information we collect may be used by us and by third-party service providers (as has been for the past twelve months), such as hosting providers, data management companies, address list hosting companies, e-mail service providers, analytics companies (e.g., Google Analytics), distribution companies, fulfillment companies, and payment processors (collectively, “Service Providers”) for a variety of purposes, including to:

contact you about the Website and/or Services you have requested;
provide you with Services or information you have requested, or products or services you have ordered or signed up for, such as newsletters;
confirm or fulfill an order you have made;
administer your participation in a contest, sweepstakes, promotion, survey, or voting poll;
facilitate the operation, maintenance and improvement of the Services, our business operations, and internal record keeping; and
with your permission, send you promotional material or special offers from MLS, Member Clubs, our marketing partners or other third parties. If you no longer wish to receive promotional e-mails from us, or have your information shared with third parties as previously described, you may change your mind and/or your preferences by following the directions in the “All Users: Your Choices and Controls” section of the Privacy Policy below.

Our Service Providers are given the information they need to perform their designated functions in connection with the Services, and we do not authorize them to use or disclose your Personal Information for their own marketing or other purposes.

Identity Verification and Security: We also may obtain information about you from other businesses to verify your identity so we can properly process your requests and prevent fraud. By accessing and using our Services, you agree that we may use your submitted and obtained Personal Information and Device Identifiable Information for such purposes and to maintain the security of the Services.

Product Improvement and Marketing: may also use your Personal Information, Device Identifiable Information, and other personally non-identifiable information collected through the Site and Services to help us improve the content and functionality of the Site and Services to better understand our users and to provide customer support, to detect, to personalize control and experiences on our Sites and applications, and to improve the Services. may use this information to communicate with you regarding the Website and Services and, to the extent permitted by law, to tell you about services we believe will be of interest to you.

Enforcement and Legal Obligations: may use your Personal Information to enforce our Terms of Service, or investigate and prevent activities that may violate our policies or be illegal, and to respond to legal proceedings and obligations.

4. How We May Share Your Information

(A) Business Transfers

As we develop our business, we might sell or buy businesses or assets, such as the sale of all or most of ’ or equity to another company. In the event of a corporate sale, merger, reorganization, dissolution, or similar event in which a third party assumes control of all or part of our business, Personal Information may be part of the transferred assets or business.

(B) Service Providers and Third Parties

We share Personal Information and Device Identifiable Information with Service Providers, as described above in “How We Use Your Information”. We do not sell your Personal Information to third parties, whether for monetary or other valuable consideration.

We may share with third parties aggregated demographic information collected on or through the Services for various purposes such as fan research and audience analysis. Aggregated demographic information does not include and is not linked to any Personal Information that can identify you or another individual person but we may use your IP Addresses to verify users’ locations for various purposes, including blackout restrictions.

(D) Third-Party Marketers

With your permission, we may share your Personal Information with our marketing partners and other third parties so that they may contact you directly regarding special promotions or offers (such as subscriptions to and promotions for goods and services, including, for example, through participation in a co-sponsored sweepstakes or contest). We are not responsible for how these third parties may use your Personal Information, and such uses are subject to their own policies. If you have consented to share your Personal Information with third parties for such third parties’ marketing purposes, you can change your mind at any time and may let us know by following the instructions in the “All Users: Your Choices and Controls” section below.

(E) Legal Requirements

We may also share Personal Information and Device Identifiable Information under the following circumstances:

if required by law, such as by a court order, statute, regulation or rule, through legal process, or for law enforcement purposes;
in the event of a bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of our creditors;
if we determine it necessary in connection with an investigation or in order to protect our legal rights; or
in response to requests from federal, state, local or foreign law and civil enforcement agencies, such as a search warrant, subpoena or court order.

5. Communication Services and Community Features

(A) Chat Rooms, Forums, and Message Boards

The Services may make chat rooms, forums, blogs, message boards, and other community features and activities available to you and other users. If you post Personal Information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose Personal Information in these areas. We reserve the right (but assume no obligation) to review and/or monitor any such community areas on the Services.

(B) Short Message Service

We may make available a service through which you can receive messages on your wireless device via short message service (“SMS Service”). You understand that your wireless carrier’s standard rates apply to these messages.

If you subscribe to one of our SMS Services, you may be required to register and provide Personal Information. We may also collect the date, time, and content of your messages in the course of your use of the SMS Service. We will use the information we obtain in connection with our SMS Service for the purpose of sending the SMS messages. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information to facilitate the transaction in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies. We may also contact your carrier, which may access the content of your wireless account, for the purpose of identifying and resolving technical problems and/or Service-related complaints. We do not guarantee that your use of the SMS Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS Service. You may change your mind and unsubscribe to SMS Services at any time by following the instructions in the “All Users: Your Choices and Controls” section below.

6. Third-Party Advertising

We may allow other companies that are providing advertising content, social networking services, or other services on our Website to set and access tracking technologies such as cookies on your computer. These companies may collect information about your visits to the Website in order to measure and assess the effectiveness of online advertising and to provide and better target advertisements about goods and services of interest to you. While the information collected by these third parties from you while you are visiting our Website is not personally identifiable, some of these third parties may also combine such de-identified information with other information they have collected from various other sources, such as their own past online and/or offline purchase information and web usage from other sites. Such other information may include Personal Information, as well as demographic and behavioral information. Those companies’ uses of cookies, and the information collected, are governed by those companies’ privacy policies, not ours. Please see the “”All Users: Your Choices and Controls” section below for ways to opt-out of this third party advertising.

7. All Users: Your Choices and Controls

You have various choices with respect to the collection of and certain of our uses of the Personal Information we collect from you on or through the Website or Services. If you have not consented to us using your Personal Information as described in this Privacy Policy, we will only use it to complete the transaction or provide the service or product you have requested.

(A) Accessing, Reviewing, Updating, Correcting or Deleting Your Personal Information

If you want to access, review, update, or correct inaccuracies in your Personal Information, or delete your Personal Information, you can:

contact us via email at support@lamorningbrief.com

Upon receiving your communication, we will take appropriate steps to update or correct such information in our possession, or to remove you from our catalog and mailing list. Your preferences include, for example, your profile information, as well as any shipping, payment, and account information (if applicable), as well as whether you want to receive communications from us. You can access your preferences by logging into your account. If you want to close your account with us and have us delete the Personal Information in it (except for information that we keep for record-keeping purposes), you should contact us via mail at support@lamorningbrief.com. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their personal information records.

(B) Opting Out of Direct Marketing and Other Advertising

If you have agreed to receive communications or solicitations from us (and signed up for an account with us), and you later change your mind, you can revise your preferences by contacting us at support@lamorningbrief.com. You also may opt out of receiving all future promotional e-mails from us by clicking on an opt-out or “unsubscribe” link within the promotional e-mail you receive. Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your other relationship, activities, transactions and communications with us.

You may also opt out of our SMS messages by texting “STOP” or another applicable keyword to the short code applicable to the particular SMS Service (as further described below).

If you have agreed to have us share your Personal Information with third parties so that they may contact you about promotions, offers and other information, you can revise your preferences by contacting us at support@lamorningbrief.com. If you do request to have us stop sharing your Personal Information with other entities for their direct marketing purposes, such request will only apply as of the date of your request, and we will not be responsible for any communications that you may receive from entities that received your Personal Information prior to such request. In these cases, please contact that entity directly or click on the opt-out or “unsubscribe” link that should be included within the promotional e-mail you receive from such third party.

You may opt-out of receiving ads from network advertisers by clicking the AdChoices icon on advertisements that are sent to you, visiting the opt-out pages on the NAI website and the DAA website. Opting out does not prevent you from seeing ads; it simply means that network advertisers will no longer collect data for the purpose of providing you targeted ads. The DAA and NAI opt-out tools are cookie-based. They signal network advertisers so that they do not collect data online or deliver specific ads targeting you, and only affect the Internet/web browser on the computer where the cookies are installed. These opt-out tools will only function if your browser is set to accept third-party cookies. If you delete an opt-out cookie or all your cookies from a browser’s cookie files, change web browsers or change computers, you will no longer be opted out of our data collection and ad targeting, and we may place a new cookie unless an opt-out cookie is again reset on that browser. Opting out using one browser on one computer will not opt you out using any other browser on the same or another computer.

8. California Residents: California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like a copy of this notice, please contact us at support@lamorningbrief.com or write to us at “*10962 Main St. No.101 (C), El Monte CA 91731*”. Attn: OC Morning Media. Not all information sharing is covered by the “Shine The Light” requirements and only information on covered sharing will be included in our response. Under California law, businesses are only required to respond to a request once during any calendar year.

If you are a California resident, then you also have certain rights under the California Consumer Privacy Act (“CCPA”) regarding your Personal Information:

(A) Right to Know

You have the right to know and see what data we have collected about you over the past 12 months, including:

The categories of Personal Information we have collected about you;
The categories of sources from which the Personal Information is collected;
The business or commercial purpose for collecting your Personal Information;
The categories of third parties with whom we have shared your Personal Information; and
The specific pieces of Personal Information we have collected about you.

(B) Right to Delete

You have the right to request that we delete the Personal Information we have collected from you (and direct our Service Providers to do the same). There are a number of exceptions, however, those includes, but are not limited to, when the information is necessary for us or a third party to do any of the following:

Complete your transaction;
Provide you a good or service;
Perform a contract between us and you;
Protect your security and prosecute those responsible for breaching it;
Fix our system in the case of a bug;
Protect the free speech rights of you or other users;
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;
Comply with a legal obligation; or
Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

(C) Exercising Your Rights

To exercise your right to know or your right to delete, please submit a verifiable consumer request to us at support@lamorningbrief.com. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may only make a verifiable consumer request to exercise your right to know twice within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

We will not discriminate against you for exercising any of your CCPA rights described above. Unless permitted by the CCPA, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

9. Security Practices

We use reasonable security efforts to protect the Personal Information in our possession. However, no method of transmission or storage of data is 100% secure and we will not be responsible for any damage that results from a security breach of data or the unauthorized access to or use of information, whether Personal Information or Device Identifiable Information. To the extent we provide your Personal Information to any third parties, we will request that they use reasonable security measures to protect your information.

10. Links to Other Services

The Services may contain links to other websites and online services. When you link to such other sites and services (including by means of clicking on hyperlinks, logos, widgets, banners or advertisements), you become subject to their terms of use and privacy policies posted thereon and/or applicable thereto. Because we cannot control the activities of third parties, please note that we are not responsible for the privacy practices of third-party websites. We encourage you to be aware of this when you click on a link and leave the Website, and to read the privacy policies of every website that collects Personal Information from you.

11. Additional Information

The Services are operated and maintained within the U.S. We make no assurances or representations of any kind that the Services are suitable for use outside the U.S. or in the country in which you reside. The information we collect is kept on servers in the U.S. and may be transferred to servers in other countries, subject to the terms of this Privacy Policy. We retain the Personal Information that we collect for so long as we continue to have a business purpose for it.

By accessing and using a Service, establishing an account, or making a purchase, you consent to the processing of your Personal Information as provided in this Privacy Policy. You may withdraw that consent by contacting us at support@lamorningbrief.com. Please know that when you withdraw your consent, we may still use your information to the extent necessary to complete a transaction with you or as otherwise permitted by law. You are required to provide certain Personal Information in order to use a Service, to make a purchase or to take advantage of certain features available through the Website. Your choice not to provide this information may prevent you from using the Services or may result in a need to terminate your account or an inability for you to use certain features. It is not our intent to discriminate against you for exercising your rights or the choices available to you. But, without certain information, the Website and Services may not work as designed.

If you wish to object to or raise a complaint on how we have handled your Personal Information, you may contact us at support@lamorningbrief.com.

If you are not satisfied with our response or believe our processing of your Personal Information is not in accordance with law, you may register a complaint with the appropriate governmental authority. Controls the Personal Information collected via the Website and Services.

12. Changes to this Privacy Policy

This Privacy Policy replaces any earlier version. You should review this Privacy Policy periodically as we may modify it from time to time. If we change our Privacy Policy in the future, we will post the changed Privacy Policy on the homepage of the Website and other locations where the policy was previously posted. You will be able to determine what version of the Privacy Policy applies by the “Effective Date” placed under the title. Where consistent with applicable law, your continued use of the Services after we have changed the Privacy Policy signifies your acceptance of the revised terms. Under certain circumstances (e.g., with respect to certain material changes to this Privacy Policy), we may also elect to notify you through additional means, such as posting a notice on the front page of the Website or by means of an e-mail.

13. Children’s Data

You must be at least 13 years old to use the Website.

General Rules: Although most portions of the Website are directed to general audiences, we do not knowingly collect Personal Information from children under 18. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will endeavor to delete that information.

Information Collected and Parental Rights: If your child wants to register on or participate in certain activities in the areas of the Services that are directed to children under 18, we will only do so if we have your affirmative consent. During the registration process, we may collect certain information from your child, including Personal Information such as their name or e-mail address, as well as a parent or guardian’s email address in order to obtain your affirmative consent. We will then send you an e-mail (which will include a link to this Privacy Policy), advising you about the portion of the Services in which your child has expressed interest, and request that you reply by e-mail if you consent to your child’s participation. In the reply e-mail, we may request further Personal Information from you (as defined in the main part of this Privacy Policy) about you and/or your child, but we will not request such information from your child. We will then send you a confirmatory e-mail of your child’s registration. Once your child is registered, we may request them to provide general information such as their favorite player. You have the right to review your child’s Personal Information, to have that information deleted, and/or to refuse to permit its further collection or use. Parents can contact the Privacy Administrator at the address or email asset forth at the end of this policy and we will respond to their requests.

14. Exclusions

This Privacy Policy does not apply to any Personal Information collected by other than Personal Information collected through the Services. This Privacy Policy also does not apply to information about businesses or other non-individual users. Reserves the right to use and disclose aggregated or de-identified information for any commercially reasonable purpose.

15. Contact Us

Please feel free to contact us if you have questions or concerns about this Privacy Policy or if you would like to exercise your applicable data protection rights.